Job Description

We are partnering with a fast-growing CPG company expanding its footprint in North America to recruit a Brand Strategy Manager. This role will focus primarily on a developing and implementing brand strategy and play a central part in shaping its presence across digital, retail, and trade channels.

Position Summary

The Brand Strategy Manager will drive brand strategy and execution, with responsibilities spanning social media, packaging, customer service, innovation, trade shows, and ecommerce. The role requires a balance of creativity and data-driven decision making to connect with consumers, support sales growth, and deliver measurable business impact.

Key Responsibilities

• Lead social media channels, influencer partnerships, and affiliate programs.
• Manage creative agencies for packaging, advertising, and sales collateral.
• Oversee packaging design updates and new SKU launches.
• Direct customer service processes, ensuring timely resolution and consumer satisfaction.
• Coordinate innovation projects across internal teams and external partners.
• Analyze market trends, competitive activity, and portfolio performance; recommend corrective actions.
• Support sales with presentations, sample coordination, and retail marketing activations.
• Organize trade shows and consumer events, including Expo West.
• Oversee ecommerce strategy and agency partners, focusing on conversion, acquisition, and retention.
• Developing and Tracking budgets, KPIs, and ROI across campaigns; ensure alignment with brand principles of consumer focus, teamwork, and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
• + 6 years of brand management experience in food, beverage, or CPG (North American Market Highly Preferred).
• Expertise in integrated marketing, brand strategy, digital Marketing, and packaging development.
• Strong cross-functional collaboration with sales, supply chain, and product development.
• Knowledge of ecommerce platforms and digital performance metrics.
• Fluent in English; Spanish (Optional)

Desired Skills

• Creative yet analytical approach, balancing brand equity and performance marketing.
• Strong communication and presentation abilities.
• Adaptability in a fast-paced, entrepreneurial environment.
• Genuine interest in health, wellness, and better-for-you foods.

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